DIVVY BIKES TO COMPETE IN 2014 TRANSAMERICA CHICAGO TRIATHLON

100 Participants to Ride Divvy Bikes in Transamerica Chicago Triathlon SuperSprint Event

This weekend’s 2014 Transamerica Chicago Triathlon will include the “Divvy Wave” at the triathlon’s SuperSprint event on Saturday in an effort to encourage individuals of all experience levels, including those new to the sport of triathlon, to participate in the event along the lakefront.

“Divvy isn’t just a convenient and fast way to get around the city, it’s also a fun and healthy activity,” said Mayor Rahm Emanuel. “This Divvy Wave will allow people to try out the sport of triathlon, even if they don’t have their own bike, and have a fun time competing with one another.”

The SuperSprint event, presented by Toyota and Life Time –The Healthy Way of Life Company, will be held on Saturday morning at Montrose Beach. The Divvy Wave of 100 triathletes will start with a swim at 7:12 a.m. (men) and 7:15 a.m. (women), and will be riding Divvy bikes for the 10K SuperSprint bike course.

Divvy Wave participants will swim 375 meters, bike 10 kilometers, and run 2.5 kilometers as part of the SuperSprint Tri event. They will be competing against each other for unique Divvy prizes.

Beyond use of the bike, all Divvy Wave participants received a special triathlon training kit that included: an eight-week training program; coaching support from Life Time Tri certified coaches; inclusion into the Transamerica Chicago Triathlon’s Open Water Swim Clinic Series and community events; complimentary 24-hour Divvy pass; gift certificate for $10 off Divvy annual membership; and race weekend swag bags with Transamerica Chicago Triathlon goodies.

“We’re excited to introduce the new Divvy Wave and break down the barriers to entry that triathlons normally face,” says Scott Hutmacher, Transamerica Chicago Triathlon Regional Marketing Manager. “Equipment, including tri bikes, can be expensive, especially for first time triathletes who are not quite ready to make such significant investments. With Divvy bikes, people can ‘try a tri’, and have a lot of fun doing it.”

Since Divvy launched in June 2013, Chicagoans and visitors have taken more than 2.3 million trips on Divvy bikes, collectively riding more than five million miles. Divvy has more than 23,000 active annual members and 220 corporate partners.

The 2014 Transamerica Chicago Triathlon weekend includes five sold out unique events, including the Life Time Kids Tri Chicago, the Transamerica Chicago Triathlon SuperSprint, and the Transamerica Chicago Triathlon Sprint, International and Pro races.

Transamerica Chicago Triathlon SuperSprint and Kids’ Tri spectators are also encouraged to utilize Divvy bikes while visiting the race venue at Montrose Beach on Saturday morning.

Visit www.chicagotriathlon.com and www.Divvybikes.com to learn more about the event. For more information and updates on the Life Time Tri series, visit lifetimetri.com, “Like” the Life Time Tri Facebook page or follow @lifetimetri on Twitter.

More information about Life Time Athletic Events is available at EventsByLifeTime.com and on Twitter @lifetimefitness.